About Us

OOMA Boutique: Small Town Roots, Big City Style


Opened in 2015, OOMA Boutique began in the heart of Zelienople, Pennsylvania, with a simple mission: to help every woman look and feel her best. Since then, OOMA has grown into a beloved boutique with two locations—our original store in Zelienople, PA, and our Carolina Beach, North Carolina location, which opened in March 2026. While our roots remain in a charming small town, our style blends effortless sophistication with a welcoming, community-first experience.

Founder Angela Dawson, a Western Pennsylvania native with over 30 years in the fashion industry, has built OOMA around thoughtfully curated fashion and genuine connection. Alongside sourcing sought-after brands from around the world, Angie also designs OOMA's exclusive in-house clothing collection, creating pieces that reflect the effortless, feminine style the boutique is known for. Her passion is helping women find clothing that feels as beautiful as it looks.

At OOMA, the experience goes beyond the clothing. The boutique is known for its warm, attentive service and thoughtfully curated selection of women’s apparel, jewelry, accessories, and gifts. Whether you're visiting us in the heart of Zelienople or enjoying the coastal charm of Carolina Beach, you'll discover the same thoughtfully curated collections and the same sense of community that has defined OOMA from the very beginning.

As we've grown from one boutique to two, our mission has never changed: to celebrate individuality, empower women through style, support our local communities, and create a place where every customer feels like part of the OOMA family.